Marketing Perspectives
Influencer marketing has really taken off in the past few years, and every influencer is different. There are influencers for every niche you can think of. Whether it's makeup, travel, fashion or lifestyle, there are social media influencers present cornering the market. One thing that these social media moguls have in common is how they snag their viewers. A successful influencer is relatable. They share their lives (the good and the bad) with their audience who see these people as a friend. Another thing that I have noticed about influencer marketing would be that successful influencers only market products and services that they have used and believe in. In the majority of the content produced by an influencer, you will see a disclaimer that says the influencer would never recommend a company they have not used or experienced. This builds trust between the influencer and their audience. No one would follow an influencer that claimed every product and service was spectacular be