The Voice: Integration Through Live Television
The Voice has revolutionized how television interacts with social media. This show has integrated social into their entertainment plan, and in turn, have given fans a unique part to play in every episode of The Voice.
The Voice has worked hard to meet the wants and needs of their target market. One of the largest needs of the audience is to be heard. The Voice utilized Twitter throughout the show to broadcast the audience's votes in real-time. The Voice also recognizes that their audience is always looking for more content, so they provide behind the scenes footage on several platforms for their audience to see the authentic experience of the performers they support.
Along with this, The Voice provides personalized content for fans based on their interaction on social media. They also have SkyBox, which is a segment dedicated to social media where they discuss Twitter conversations and other social media interactions to garner engagement from their audience. This show also has Voice Tailgate that users access exclusively through social media to talk about the upcoming episode.
The social and consumer experience is a top priority for The Voice. Social media has been so tightly integrated into The Voice experience that consumers see their social presence as a huge part of the show itself. The Voice has been very successful in providing a unique experience for each viewer by providing personalized content, backstage sneak peeks into the experience of performers, and keeping the conversation flowing through Twitter and Facebook.
The digital media followers have been handled well by The Voice. The show listens to what these viewers want and provides this. For example, The Voice provides extended storytelling by giving viewers a look into the coaches and talent which really lets their unique personalities shine through. This allows the viewers the opportunity to bond with these individuals and bond with the show.
The Voice uses social very efficiently. They utilize all of the platforms their audience uses. They even create personalized content for each platform to better reach viewers. The only advice I would provide to increase efficiency in reaching their entire audience is utilizing Instagram, IGTV, and Instagram stories more thoroughly.
When looking at The Voice's major social platforms (Facebook and YouTube) and the website, you can see that they are doing several things effectively. They are posting consistent, quality content across their channels and their website. The only downside would be that they are posting the same content across all channels, including the website, which gives their audience no need to explore all of their platforms.
In terms of ethics, you can see that privacy is a top concern for NBC. Their privacy policy is located on every page of their site, including on The Voice page. They bring this into their social presence by not collecting any data from social media. The Voice and NBS are being proactive about ethics in a time when privacy is paramount.
The Voice does have a mobile app that connects everything under one roof. Viewers can vote and save their favorite artists, live tweet, build their fantasy team, listen and watch performances, suggest songs to be performed, learn about their favorite artists, and even play against friends as the show progresses. The app meets all of the consumer's needs in one place.
Sources:
NBCTheVoice. (n.d.). The Voice. Retrieved from https://www.youtube.com/channel/UCpdK1NLHxEUGXc1gq2NxkTw.
The Voice. (n.d.). Retrieved from https://www.facebook.com/pg/NBCTheVoice/posts/?ref=page_internal.
The Voice. (n.d.). Retrieved from https://www.nbc.com/the-voice.
The Voice - The Shorty Awards. (n.d.). Retrieved from https://shortyawards.com/8th/the-voice-3.
The Voice App. (n.d.). Retrieved from https://www.nbc.com/the-voice/exclusives/voice-app.
The Voice has worked hard to meet the wants and needs of their target market. One of the largest needs of the audience is to be heard. The Voice utilized Twitter throughout the show to broadcast the audience's votes in real-time. The Voice also recognizes that their audience is always looking for more content, so they provide behind the scenes footage on several platforms for their audience to see the authentic experience of the performers they support.
Along with this, The Voice provides personalized content for fans based on their interaction on social media. They also have SkyBox, which is a segment dedicated to social media where they discuss Twitter conversations and other social media interactions to garner engagement from their audience. This show also has Voice Tailgate that users access exclusively through social media to talk about the upcoming episode.
The social and consumer experience is a top priority for The Voice. Social media has been so tightly integrated into The Voice experience that consumers see their social presence as a huge part of the show itself. The Voice has been very successful in providing a unique experience for each viewer by providing personalized content, backstage sneak peeks into the experience of performers, and keeping the conversation flowing through Twitter and Facebook.
The digital media followers have been handled well by The Voice. The show listens to what these viewers want and provides this. For example, The Voice provides extended storytelling by giving viewers a look into the coaches and talent which really lets their unique personalities shine through. This allows the viewers the opportunity to bond with these individuals and bond with the show.
The Voice uses social very efficiently. They utilize all of the platforms their audience uses. They even create personalized content for each platform to better reach viewers. The only advice I would provide to increase efficiency in reaching their entire audience is utilizing Instagram, IGTV, and Instagram stories more thoroughly.
When looking at The Voice's major social platforms (Facebook and YouTube) and the website, you can see that they are doing several things effectively. They are posting consistent, quality content across their channels and their website. The only downside would be that they are posting the same content across all channels, including the website, which gives their audience no need to explore all of their platforms.
In terms of ethics, you can see that privacy is a top concern for NBC. Their privacy policy is located on every page of their site, including on The Voice page. They bring this into their social presence by not collecting any data from social media. The Voice and NBS are being proactive about ethics in a time when privacy is paramount.
The Voice does have a mobile app that connects everything under one roof. Viewers can vote and save their favorite artists, live tweet, build their fantasy team, listen and watch performances, suggest songs to be performed, learn about their favorite artists, and even play against friends as the show progresses. The app meets all of the consumer's needs in one place.
Sources:
NBCTheVoice. (n.d.). The Voice. Retrieved from https://www.youtube.com/channel/UCpdK1NLHxEUGXc1gq2NxkTw.
The Voice. (n.d.). Retrieved from https://www.facebook.com/pg/NBCTheVoice/posts/?ref=page_internal.
The Voice. (n.d.). Retrieved from https://www.nbc.com/the-voice.
The Voice - The Shorty Awards. (n.d.). Retrieved from https://shortyawards.com/8th/the-voice-3.
The Voice App. (n.d.). Retrieved from https://www.nbc.com/the-voice/exclusives/voice-app.
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